英文简历--高级市场经理

PERSONAL DATA:
　　
　　Name:Anthony Liu

　　Date of Birth:July 1, 1964

　　Sex: Male

　　Languages:English, Mandarin and Shanghainese

　　Training:

　　•McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

　　Planning Training Session

　　•1-Month Working & Training Experience at Reebok China HQ in Hong Kong

　　•2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

　　•2-Month Working & Training Experience at Perfetti Global in Milan, Italy

　　•Research Training from Gallup in China

　　•Advertising & Media Planning Training from O & M and Mind Share in China

　　•Presentation Skills Training in China

　　•International Trade & Finance Training in China .

　　E-mail:123456@yahoo.com.cn　　

　　Mobile:************

　　EDUCATIONAL BACKGROUND:

　　1986-1990: Department of Sociology, Peking University
　　　　　 Bachelor of Law in Sociology

　　PROFESSIONAL EXPERIENCE:

　　20xx- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

　　Position Purpose

　　Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

　　Principal Accountabilities

　　1 Leadership

　　•Maintains and strengthens the McDonald’s brand position in the market as of responsibility

　　•Actively participates with Agencies, and Top Management in establishing and communicating business goals

　　•Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

　　•Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan

　　2 Process Management

　　•Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility

　　•Leads the process for development, execution and evaluation of media plans

　　•Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

　　•Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

　　•Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )

　　•Leads the process for managing media relations and crisis management

　　•Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

　　•Leads the process to promote local store marketing as a resources

　　•Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

　　3 People

　　•Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

　　•Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

　　4 Analysis

　　•Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

　　•Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

　　•Offers advise and counsel to ensure that company financial resources are used effectively

　　20xx-20xx: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

　　Job Summary & Objectives

　　•Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.

　　•To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies

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