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　　Main Duties

　　1.Sales & Distribution

　　•Formulate, implement and evaluate sales plan to achieve sales and gross profit targets

　　•Ensure optimum distribution coverage to accomplish both sales and brands objectives

　　•Maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment

　　•Monitor and control consistent pricing in the market

　　2.Marketing Planning & Management

　　•Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies

　　•Provide clear briefs to A&P Team to develop effective A&P programs to deliver planned results

　　•Analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary

　　•Organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge

　　3.Staff development

　　•Recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the Human Resources Department

　　•Develop effective market intelligence collection system and performance benchmark to enhance sales team’s productivity

　　20xx-20xx: Brand Manager-Rheineck; Category Marketing Manager-Mainstream; Category Marketing Manager- Premium, Lion Nathan China

　　• Develop the long-term brand strategy for the China market

　　• Formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives

　　• To work as the leader of the New Product Development Project, and push the whole process running efficiently & achieving the objectives successfully

　　• Monitor A&P budget of brand marketing activities

　　• To manage the whole team, and ensure the best teamwork and team members’ professional development

　　1998-20xx: Brand Manager of Alpenliebe, Perfetti Confectionery Co., Ltd Shanghai

　　Yearly planning of all the activities of the brand together with the Marketing Director, continuous sales monitoring of all the items in the different areas;
　
　　checking the market in the various provinces and keeping under control all the competitors activities

　　• Sales promotion & PR activities: planning, organizing and monitoring the sales promotion & PR activities, together with the local agencies and the sales managers. Planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the Marketing Director about the results

　　• Advertising: proposing and planning the campaigns together with the Marketing Director; planning and monitoring together with the media department the execution of the advertising campaign. Managing new TVC development. Following the execution of the campaigns with all the media used. Report to the Marketing Director about the results. Execution of consumer researches when required to ensure the commercials the best results

　　• Packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing Director

　　• POS materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid

　　• Product development: together with the R & D department following the steps of new products development. Conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products

　　•Trade Marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the Marketing Director and National Sales General Manager about the results

　　•Responsible for the results of the assistant brand manager’s work and of her professional growth and achievements

　　1995-1998: Marketing Supervisor, Shanghai KFC Co, Ltd

　　•Planned and implemented product development, kids promotion campaigns, and some PR events

　　• Planned and implemented marketing research programs, worked closely with Gallup on

　　some important worldwide research projects

　　• Worked closely with O&M to initiate advertising campaigns, arranged media plans and　prepared literatures

　　• Joined the formulation of A&P

　　• Coordinated American Independence Day events

　　1990-1995: Teaching assistant, Shanghai University of Science and Technology

　　•Taught the course of International Marketing

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