LANGUAGES
　　－Fluent in French, both written and spoken.

　　WORK HISTORY
　　1996-Present Time: THE WINE AND FOOD EMPORIUM, Melbourne
　　Marketing Manager
　　1990-1996: DI PASTIO PASTA PRODUCTS, Queensland
　　Marketing Research Manager
　　1987-1989: FABER BISCUITS PTY LTD, Melbourne
　　Territory Manager (part-time)

　　EDUCATION
　　University of Queensland, Bachelor of Business (Marketing), 1996
　　Seacliff TAFE, Associate Diploma in Marketing, 1986

　　REFERENCES
　　Mr P Prentice, Di Pastio Products
　　Ph: (07) 999 7788
　　Ms D Schwimmer, Faber Biscuits
　　Ph: (03) 999 4321

　　第三大类、混合形式的简历　把您的优势像技能﹐经验和能力放在前面﹐然后按年.月顺序列举工作经历和学历。

　　ANNA KING Address: 15 Sample Rd Melbourne VIC 3000
　　Email: a.king@jxue.com
　　Mobile: (123) 4561-2378
　　Work phone: (123) 4561-2378

　　OBJECTIVE
　　Senior Marketing Manager

　　SUMMARY
　　Nine years in sales and marketing with a broad range of experience from ground-floor sales and merchandising to marketing management with an international producer and exporter of fine food and wine.

　　MANAGEMENT
　　－Managed a marketing team of 18 people, telemarketing teams of 75 people and was responsible for a $15 million dollar advertising budget. Responsible for the client/agency liaison between mainstream, below-the-line and data management agencies. Responsible for the overall profitability of five brands, four of which are market leaders in both share and volume.

　　PRODUCT DEVELOPMENT
　　－Launched two brands onto the national market with each brand gaining a market share of 15 per cent and 22 per cent respectively within two years.

　　FINANCIAL
　　－Prepared quarterly and annual budget reports. Presented and reviewed the forecasts to senior management and represented the Australian management team at the International MIA Conference held in Chicago last December.

　　MARKETING RESEARCH
　　－Co-ordinated focus groups (24 per year) and managed a team of 75 in-store market researchers to conduct field demonstrations. Presented research findings to management teams, which used the information as the basis for their product development plans, resulting in the extension of a brand that brought in sales of $2.1 million in the 97-98 financial year.

　　SALES
　　－Ground floor experience in sales and merchandising with international fast-moving packaged goods company. Territory Manager for North Western region covering 78 stores, 12 product lines and approximately 28 sales promotional events per year.

　　EMPLOYMENT HISTORY
　　Date: 1996-present time
　　Company: The Wine and Food Emporium
　　Title: Marketing Manager (Melbourne)
　　Duties: Responsible for a team of 18 people with an advertising budget of $15 million spread over 5 product lines. Chief liaison between client and agency and responsible for branding and product awareness. Increased turnover to $80 million dollars in the last financial year, a 15 per cent increase and was awarded the MIA’s 1998 Best New Product. Generated over $200,000 of free trade-journal publicity in the last year.

　　Date: 1990-1996
　　Company: Di Pastio Pasta Products (Sydney)
　　Title: Marketing Research Manager
　　Duties: Responsible for the management, co-ordination, recruitment and placement of 75 in-store demonstrators including an in-bound and out-bound telemarketing survey conducted in conjunction with the sampling demonstrations. Presented research findings to CEO level and was instrumental in the development of a new brand extension which resulted in a profit of $2.1 million for the company.

　　EDUCATION
　　University of Queensland, Bachelor of Business (Marketing), 1996
　　Seacliff TAFE, Associate Diploma in Marketing, 1986

　　REFEREES
　　Available on request.

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