When I Was a boy growing up in New Jersey in the 1960s，we had a milkman delivering milk

to our doorstep．His name was Mr．Basille．He wore a white cap and drove a white truck．As a 5-year-old boy,I couldn’t take my eyes off the coin changer fixed to his belt．He noticed this one day dunng a delivery and gave me a quarter out of his coin changer．

Of course，he delivered more than milk．There Was cheese，eggs and SO on．If we needed to

change our order,my mother would pen a note-“Please add a bottle of buttermilk next delivery” -and place it in the box along with the empty bottles．And then，the buttermilk would magically(魔术般)appear．

All of this Was about more than convenience．There existed a close relationship between

families and their milkmen．Mr．Basille even had a key to our house，for those times when it Was so cold outside that we put the box indoors，SO that the milk wouldn’t freeze．And I remember Mr．Basille from time tO time taking a break at our kitchen table，having a cup oftea and telling stories fl~out his delivery．

There is sadly  no home milk delivery today．Big companies allowed the production of

cheaper milk, thus making it difficult for milkmen to compete(竞争)．Besides，milk is for sale

eve where，and it may just not have been practical to have a delivery  service。

Recently, an 0ld milk box in the countryside I saw brought back my childhood memories．I

t00k‘t home and planted it on the back porch(门廊)．Every SO often my son' sons will ask

what it iS•S0 I start telling stories of my boyhood，and of the milkman who brought us friendship

along with his milk.12345678910 www.dxs56.com

56•Mr .Basille gave the boy a quarter out of his coin changer

A．to show his magical power

B．to pay for the delivery

C．to satisfy his curiosity

D．to please his mother

57•What can be inferred from the fact that the milkman had the key to the b啪house?

A．He wanted to have tea there．

B．He was a respectable parson．

C．He was treated as a family member．

D．He was fully trusted by the family．

58•Why does home milk delivery no longer exist?

A．Nobody wants to be a milkman now．

B．It has been driven out of the market．

C. It  has service IS getting poor．

D．It is forbidden by law．

59．Why did the author bring back home an old milk box?

A．He missed the good old days．

B．He wanted to tell interesting stories．

C．He needed it for his milk bottles．

D．He planted flowers in it．

B

The word advertising refers to any kind of public announcement that brings products and

Services to the attention 0f people．Throughout history , advertising has been all effective way to

promote(促进)the trading and selling of goods．In the Middle Ages，merchants ants employed “town criers” to read public messages aloud to promote their goods．When printing was invented in the fifteenth century , pages of advertisements(ads)could be printed easily and were either hung in

public places  or put in books．12345678910 www.dxs56.com

By the end of the seventeenth century , when newspapers were beginning to be read by more

People , printed materials became all important way to promote products and services．The London Gazette was the first newspaper to set aside a place just for advertising .This was SO successful

that by the end of the century several companies started businesses for the purpose of making

newspaper ads for merchants．

Advertising spread quickly throughout the eighteenth century．Ad writers were starting to Pay

more attention to the design of the ad text．Everything，from clothes to drinks，was promoted with

clever methods such as repetition of the firm’s name or product ,words organized in eye-Catching

patterns，the use of pretty pictures and expressions easy to remember．

Near the end of the nineteenth century ,companies that were devoted to the production of ads

Came to be known as“advertising agencies(广告商)．”The agencies developed new ways to get

people to think of themselves as members of a group．Throughout the twentieth century,

advertising agencies promoted consumerism(消费主义)as a way of life，spreading the belief that

people could be happy only if they bought the“righ”products.

60．What was advertising like in the Middle Ages?

A．Merchants were employed to promote products．

B．Ad messages were shouted out in public places．

C．Product information was included in books．

D．Ad signs were put up in towns．

61．What does the word ”This” in Paragraph 2 refer to?

A．Advertising in newspapers．

B．Including pictures in ads．

C．Selling goods in markets．

D．Working with ad agencies．

62．The l8th century advertising was special in its______．

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